The new layer between people
and businesses

Businesses spent decades optimizing for humans. SEO, funnels, UX, brand. It worked because humans were the ones making decisions. Agents don't work like that. Agents reason, query, parse structured data, and call APIs. When they hit something they can't work with, they move on to whoever they can use.

That's a completely different set of requirements. Can an agent find you in the registries it checks. Does it understand what you do and when to use you. Can it authenticate and act without a human in the loop. And when a human does need to step back in - a payment, a confirmation, a final decision - can you surface real UI when it matters.

We call this Agent Experience. UX is how well humans can use your product. AX is how well agents can. Most businesses haven't thought about it yet. Not because they're behind, but because until recently it didn't matter. It does now. Agents pick who they can work with and skip who they can't.

What we're building

Ora ranks any product on its agent experience across five layers: discovery, identity, auth and access, agent integration, and user experience. Each maps to a real step an agent takes when trying to use your product on someone's behalf.

The weights reflect reality. Auth and access ranks highest because an agent that can find you and understand you but can't get in has achieved nothing. Identity and integration share the next tier: agents need to know exactly what you do, and have the APIs, SDKs, and protocols to actually do it. Discovery and user experience anchor the ends. Being findable is table stakes, and the human handoff matters when it matters, but the journey is mostly agent-autonomous now.

We run static checks against your docs, llms.txt, registries, and public APIs. Then we spawn real agents across platforms like ChatGPT, Claude, and OpenClaw that actually attempt to onboard and use your product end to end. Your rank reflects both what you've published and whether it actually works.

About us

Ora was founded by the people who shaped how agents gather knowledge from the world and how they hand control back to humans, working with Anthropic and OpenAI to establish the first shared standards for interactive AI.

We're building the standard for how agents learn who to trust.